How to post Reels to Facebook and Instagram at the same time
Instagram can share a Reel to Facebook for you, as long as your account is professional and linked to a Facebook Page in Accounts Center. That covers two apps. Deploy posts the Reel to Instagram and your Facebook Page with a caption for each, and the same upload can go to TikTok, YouTube Shorts, Threads, X and Bluesky too.
Two ways to do it
| Instagram's share to Facebook | Deploy | |
|---|---|---|
| Where it goes | Instagram and a linked Facebook Page | Instagram, a Facebook Page and five more platforms |
| Caption | The same on both | The same, or different on each |
| Account | Professional, linked in Accounts Center | Instagram Business or Creator, and a Facebook Page |
| Scheduling | In Meta Business Suite | On Deploy's calendar, every platform together |
With Deploy
Connect both
Connect Instagram and the Facebook Page you post from. Each takes about a minute.
Upload the Reel
A vertical 1080 by 1920 MP4. Facebook takes Reels up to 90 seconds; Instagram takes them up to 15 minutes.
Caption and first comment
Write one caption, change it for Facebook if you like, and add a first comment on either.
Deploy or schedule
Both go out together, and each one reports back on its own.
Questions
How do I post a Reel to Facebook and Instagram at the same time?
Turn on share to Facebook in Instagram with a linked Page, or post it to both from Deploy with one upload and a caption for each.
How long can a Facebook Reel be?
When it's posted from a tool like Deploy, Facebook takes Reels from 3 to 90 seconds, vertical, at least 540 by 960.
Can Deploy post a Reel to my personal Facebook profile?
Deploy posts Facebook Reels to Pages, which is what Facebook allows tools to do.
Try it with your next video.
Connect Instagram and your Facebook Page, upload once, and post to both. Five videos a month are free.
Keep reading
- TikTok to Instagram Reels
The same video on Reels, without the logo that hurts its reach.
- Reels, Shorts and TikTok
The three big ones at once, and what changes between them.
- Video sizes and lengths
Every platform's length, size and caption limits on one page.