What changed, and when
Everything new in Deploy, dated the day it went live. Platforms, plans, and the screens in between.
An API and MCP server for your own tools
On Standard and our Studio plan, make an API key in your account's API tab and your own scripts can upload videos, write captions and schedule posts. AI assistants such as Claude and ChatGPT connect through our MCP server once you approve them. Anything they create starts as a draft you can check in the app.
Fleet is now Studio
The plan for several brands has a new name. Same $39 a month, same ten workspaces, five members and client links. Nothing changes on your bill.
Feedback button in the app
A feedback control sits beside the notification bell on every signed-in page. A bug report or a suggestion can carry a screenshot of the current view, and it reaches us directly.
Retry one destination from the deploy step
The deploy step shows each destination on its own row with its own status. A destination that failed can be retried from that row while the ones that published stay as they are.
X is the seventh destination
Connect an X account and send the same video there. Captions are limited to 280 characters, and X is included on every plan.
Destinations step rebuilt in two tiers
The accounts a post is going to sit at the top of the first step with a live count, and one click adds or removes any of them. Connecting a platform or adding another account happens just below.
The Studio plan: ten workspaces, five members, client links
Our Studio plan is $39 a month for ten workspaces, extra ones at $10 each, and five members with admin and member roles limited to the workspaces you choose. A client connection link lets a client authorize their own accounts into one workspace without sharing a password or seeing another client's work.
Three plans, paid by card
Free is five source videos a month, counted once however many destinations each one goes to, with no card. Standard is $15 a month, and the Billing tab under your account handles upgrades, plan changes and canceling.
Approve a login link from another device
Request a login link on one device and open it on another. The waiting tab shows a code, the device that opened the link shows the same code with Approve, and the first tab carries on by itself once you approve.
Connect a destination before creating an account
Open the app, connect a platform, and add your email right after to create the account. The account you connected comes with you.
Instagram connects without a Facebook Page
Instagram Business and Creator accounts connect through Instagram Login directly. Instagram destinations connected before this date need one reconnect through the new flow.
Instagram Reels, Facebook Reels and Threads
All three publish from deploy.social, with a first comment on Instagram and a first reply on Threads. A Facebook connection with more than one Page asks which Page the Reels go to.
TikTok is a destination
Videos post directly to the connected TikTok account. Audience, comments, duet and stitch settings are set per post, and the caption limit is 2,200 characters.
Calendar entries show the post itself
Each calendar entry carries a still of the video, its status, time and platforms. Clicking one opens a preview with the video and full caption, plus Reschedule, Edit and Cancel; status and platform filters sit in the toolbar.
Delete any video from the library
A video with published deployments can be deleted; the file goes and the deployment history stays. A video on a scheduled or publishing post still refuses.
YouTube description follows the caption
The YouTube description fills from the caption and hashtags become tags, until you edit either field by hand. Uploads can also be set public now; the default stays private.
Advanced view for several videos at once
Under Deploy, the Advanced view takes a batch of videos, each row with its own caption, destinations and per-platform settings, and deploys or schedules them together. The library shows each one as 1 of N in its batch.
Deployment calendar
Month, week and agenda views of every scheduled post. Drag a post to reschedule it, or click an empty slot to start a post at that time.
Caption templates, library folders, posting slots
Workspace caption templates that fill in {{filename}} and {{date}}, nested folders in the library, and saved posting slots that the calendar and the wizard offer as times.
deploy.social is live
Sign in, connect YouTube Shorts and Bluesky, and send one video to both with a caption per destination. Videos stay in the library for reuse, workspaces keep separate brands apart, and every YouTube upload carries a made-for-kids declaration that defaults to not made for kids.