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Scheduling

Instagram Reels scheduler

deploy.social schedules your Instagram Reels up to a year ahead and posts each one at the time you pick, with its caption, first comment and collaborators. The same video can go to TikTok, YouTube Shorts, Facebook Reels, Threads, X and Bluesky at that moment too. Free covers 5 posts a month, scheduling included.

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The Calendar in Deploy in Month view, with scheduled, published and failed posts on different days.
Every scheduled Reel waits on your calendar, where you can move it to another day.

How to schedule a Reel

  1. Connect Instagram

    Instagram lets tools post to Business and Creator accounts, so switch in Instagram's settings first if yours is personal. It takes a minute. Then connect it in Deploy, and we'll ask for your email right after.

  2. Upload the Reel

    One video file, up to 15 minutes. Deploy sends Instagram a 1080p copy that fits its size limit, so a big export from your editor still goes through.

  3. Write the caption and first comment

    Type the caption, up to Instagram's 2,200 characters, and add a first comment for hashtags or credits if you like them out of the caption.

  4. Pick a time

    Choose Schedule, then a day and time or one of your posting slots. The Reel goes out on its own at that minute, whether or not you're online.

What a scheduled Reel can carry

Share to Feed
On by default, so the Reel shows in your main feed as well as the Reels tab. Turn it off to keep it to Reels.
First Comment
Posted under the Reel right after it goes live.
Collaborators
Up to three public accounts by username. Each gets an invite to accept in Instagram.
Tag People
Tag public accounts, the same way you would in the app.
Audio Name
Rename the Reel's original audio. Instagram lets you do that once.
Trial Reel
Show it to non-followers first, on accounts Instagram offers trial reels to.

The same Reel on TikTok and Shorts

Most Reels fit TikTok and YouTube Shorts just as well. Pick those too and the same file goes out to all of them at the scheduled time. If your caption runs long for X or Bluesky, the counter under each one says so before anything posts, and you can shorten it for those two alone.

Got a week of Reels? Batches let you drop them all in, caption each one, and put them on the calendar in one go.

Questions

How do I schedule Instagram Reels?

With deploy.social, connect your Instagram Business or Creator account, upload the video, write the caption and pick a time. The Reel waits on your calendar and posts on its own, with its first comment and collaborators.

Can I schedule Reels to Instagram and TikTok at the same time?

Yes. In deploy.social, pick Instagram and TikTok for the same video, and YouTube Shorts or the others if you like. They all go out at the time you scheduled, each with a caption that fits.

Do I need a business account to schedule Reels?

To schedule with any outside tool, deploy.social included, yes: Instagram only lets tools post to Business and Creator accounts. Switching takes a minute in Instagram's settings, and a Creator account stays free.

Can I add a first comment to a scheduled Reel?

Yes. deploy.social posts the first comment under the Reel right after it goes live, which keeps hashtags and credits out of the caption.

How far ahead can I schedule a Reel?

Up to a year ahead in deploy.social. Until it goes out, you can move it to another day on the calendar, or edit it and schedule it again.

Is there a free Instagram Reels scheduler?

Yes. Free on deploy.social is 5 posts a month, scheduled or posted right away, to Instagram and the other six platforms. There's no card and no end date, and Standard is $15 a month when you need more.

Schedule your next Reel.

Connect Instagram, upload the video and pick a time. 5 posts a month are free, scheduling included.

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