How to post your TikToks to Instagram Reels
Sharing from TikTok to Instagram sends a link or a Story, not a Reel, and a video saved out of TikTok carries TikTok's logo. Instagram has said plainly that it doesn't recommend Reels with other apps' logos on them, so that copy reaches fewer people. Post your original file to both instead, at the same time, and each one gets a clean upload.
What changes between the two
| TikTok | Instagram Reels | |
|---|---|---|
| Length | Up to 10 minutes on most accounts | Up to 15 minutes |
| Caption | 2,200 characters | 2,200 characters |
| Account | Any account | Business or Creator |
| Extras | Who can watch, comments, duets, stitches | Share to feed, first comment |
Post it to both at once
Keep the original
Use the video from your editor or camera roll, not one saved from TikTok. No logo means Instagram treats it like any other Reel.
Switch Instagram to Creator
If your Instagram is a personal account, switch it to Creator in Instagram's settings. It takes a minute and Instagram needs it before any tool can post for you.
Connect and upload
Connect TikTok and Instagram in Deploy, then upload the video once.
Caption and options
One caption fills both. Add a first comment on Instagram, and set comments, duets and stitches for TikTok.
Deploy
Both go out together, or schedule them. If one has a problem, the other is already live and you can retry just that one.
Questions
Can you post TikTok videos to Instagram Reels?
Yes. Post your original video file to Instagram as well as TikTok. Deploy does both from one upload.
Does a TikTok watermark hurt Instagram reach?
Yes. Instagram says it doesn't recommend Reels with logos from other apps, so a video saved from TikTok gets shown to fewer people.
Do I need an Instagram Business account?
A Business or Creator account. Instagram only lets tools post to those, and switching a personal account to Creator is free.
Try it with your next TikTok.
Connect TikTok and Instagram, upload the video once, and post it to both. Five videos a month are free.
Keep reading
- TikTok to YouTube Shorts
The same video as a Short, under 3 minutes and logo-free.
- Reels to Facebook and Instagram
One Reel on both of Meta's apps at once.
- Video sizes and lengths
Every platform's length, size and caption limits on one page.